Fabrizio Goglia
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February 28, 2015 / Visual Identity, UI, Exhibition

Traditional glass blowing techniques, historically linked to the island of Murano and dependent on the skills of its glass masters, is merge with ceramic 3D-printing, a much younger and more movable process to create non-identical objects. The production site became a lab where analog and digital techniques are mixed.
I designed the graphic identity and printed artefacts for the exposition with Chiara Costantini and Luca Coppola, and the mockup of the website, developed by Federico Bovara.
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The logo design is structured on the principles of the coordinates XYZ, that allow the 3d print process to create concave object.
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The types of the logo follow a rigid grid system, but to simulate the unverifiable variables of the 3d print and blown glass process, I altered their shape analogically.
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The outcome is a collection of non-identical, but coordinated, logos; as the physical object that we created.
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Credits: concept by Aut + Materiaterza.

Web Articles: The perfect job, Nykyinen, Domusweb, Artribune.

Exhibitions: Fuori Salone di Milano – May 2015; London Design Festival 2015 Tent London, September 2015.

Credits: BTM, Materiaterza, Salviati.

Website: venice-future.com